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International Business Strategy

Offered in 112-2
  • Serial Number

    52366

  • Course Number

    IB3008

  • Course Identifier

    704 41100

  • Class 02
  • 3 Credits
  • Compulsory

    DEPARTMENT OF INTERNATIONAL BUSINESS

      Compulsory
    • DEPARTMENT OF INTERNATIONAL BUSINESS

  • HONG-JEN CHIU
    • View Courses Offered by Instructor
    • COLLEGE OF MANAGEMENT DEPARTMENT OF INTERNATIONAL BUSINESS

    • hongjen@ntu.edu.tw

    • 管理 學院 二館9樓 914 室 (RM 914, the 2nd Building, College of Management)
    • 02-33664985

    • Associate Prof of Global Strategy, Dept. of International Business, NTU (1993.8 - ). Blackstone Chair in Global Strategy, Schwarzman Scholar Program, Tsinghwa U@Beijing, China (2015 - ). Chief Economist, Carlos Empire Capital Group (PE Entity of ADIA), HK (2007 - ) Director, Research Center for Cloud-Business Strategy & Entrepreneurship, Taipei & London (2011 - 2015). Founder-Group Distinguished Chair in Global Management, Beijing U, Beijing, China (2011 - 2015). China-Putian Chair in Strategic Leadership, Beijing U, China (2006 - 2011). Academic Papers under Rev (up to 2016.7): J International Business Studies (SSCI), Global Strategy J (SSCI), Strategic Entrepreneurship J (SSCI), J International Marketing (SSCI), J World Business (SSCI). 2016 Competitive-Paper Accepted by Major Academic Conferences: Academy of Management, Academy of International Business, Strategic Management Society, Global Marketing Conference, EURAM, CIMaR, AIE. Five-Year Publications in J Management (SSCI), Management & Organization Review (SSCI), Asia-Pacific J Management (SSCI), J International Management (SSCI), International J Emerging Markets, J Global Business Management, J Management (TSSCI), NJTU Management Rev (TSSCI). Author, Best Paper Award, AIB-US West, USA, 2015. Author, Best Paper Award, Annual Meeting, European Academy of Management (EURAM), Spain, 2014. Co-author, Excellent Paper Award, Annual Meeting, Academy of Innovation & Entrepreneurship (AIE),Beijing, 2010. Co-author, Best Paper Award, BPS Division, 2009 Annual Meeting of Academy of Management,USA. Author, Best Paper Proceedings, 2008 Annual Meeting of Academy of International Business (AIB),Italy.
  • Tue 2, 3, 4
  • 管二205

  • Type 2

  • 70 Student Quota

    NTU 70

  • 2 Specialization Programs
  • Chinese
  • NTU COOL
  • Core Capabilities and Curriculum Planning
  • Notes
  • Limits on Course Adding / Dropping
  • NTU Enrollment Status

    Enrolled
    0/70
    Other Depts
    0/10
    Remaining
    0
    Registered
    0
  • Course Description
    In this semester, we are going to discuss a set of IBS cases written by Prof. Chiu in person in Year 2020 - 24. The de facto teaching environment is in-class. My case-based teaching strategy aims at shedding light on the critical issues on why and how a firm goes global and competes in the global marketplace, responds to GenAI and its applications; an industry profits from disruptive innovation; global entrepreneurial opportunities, and a nation makes policy changes toward the third-generation semiconductor, smart cities/nations, clean energy, among others. For instance, under the "Chips & Science Act" passed by U.S. Congress and Senate House in 2022, Intel and Samsung Electronics are challenging Taiwan-based TSMC for IC foundry business. The close business relationships between TSMC and such clients as AMD and Media-tek have strengthened their global competitiveness in GPU(Grapic Processing Unit) and 5G Mobile IC, respectively. In contrast, nVidia's partnerhsip with Samsung in the past has encounted poor yield rates, which makes AMD to close the market/tech gaps with nVidia -- the GPU leader in the world.
  • Course Objective
    In-person experiential learning -- i.e., either on an individual or group basis -- lays the groundwork for my teaching on campuses around major universities in Asia for the past 30 years. For recent years, I have still worked agressively in pursuing internaitonally-collaborated research projects in GenAi and its applications, Digital Assets, EV Alliances. Geopolitical Risk Analysis. To update and enhance my pedagogical approach in line with the global benchmark of the top universities overseas, I have implemented a four-year long “Global Teaching & Research Effectiveness 2.0” project between 2015 and 2019 on behalf of a Hong Kong-based not-for-profit foundation with an endowment of US$ 180 million up to date. The leading universities that I have visited and benchmarked their teaching protocols include Harvard U., MIT, Columbia, Wharton School, Stanford U., UC-Berkeley, U. Chicago, U Minnesota, Cambridge U., Oxford U., London Business School, HEC-Montreal, Humboldt U zu Berlin, Berlin Technical U., U Paris, Ecole Polytechique, Waseda U., Keio U., U Hong Kong, Chinese U Hong Kong, U Sydney, Melborne U., Australia National U., National U Singapore, Beijing U, Beijing Tsinghua, among others. Our International Business Strategy (IBS) course focuses on the key issues on formation, decision-making, communication & negotiation, and implementation of IBS. By key issues, we mean to leverage and integrate resources to achieve the effectiveness of objective-driven strategic processes, and to improve the efficiency of strategic conduct that links objectives and performance. As open-innovation business eco-systems prevail in current global marketplace, we further intend to redefine international strategy to incorporate strategic challenges across economic, political, cultural & social boundaries. Regarding the pedagogical approach, we are going to discuss core theories, best business practices, visionary thinking, seamless implementation, and policy implications. In global business environment under strategic uncertainty, flexibility and speed are key to competitive supremacy. You can expect to learn the relevant models and approaches for seeking untapped opportunities, for strengthening economic performance and social legitimacy, for upgrading technical and structural innovation, and for responding to dynamic changes in frontier-, or emerging-, or maturing-economies.
  • Course Requirement
    You can expect to learn timely professional knowledge and experience in global strategy. Also, we will interact and exchange thoughts on the essence of conducting analyses and making discussions on global strategy. Our learning focus is on competitive & cooperative drivers, resources integration, capability deployment, strategic leadership, inter-firm alliance, managing institutional relationship, innovation and entrepreneurship, and acquisition & restructuring in the global marketplace. Finally, Prof. Chiu commits to enhance students' understandings of strategic thinking, decision-making framework, and action programs that are working surely.
  • Expected weekly study hours after class
    2 hours per week
  • Office Hour

    The pre-set office hours are 9 - 11am on Wednesday. Other time slots are also available by appointment.

    *This office hour requires an appointment
  • Designated Reading
    All available on the course website
  • References
    Mckinsey's & Co. and BCG publications, Harvard Business Review, and MIT Sloan Management Review.
  • Grading
    30%

    Individual Participation & Discussions

    The grading for your participation for class discussions will be recognized as the “sticker-awarding” system. The total number of stickers collected in every class will be counted toward your contributions to class discussions. To get a highest grade (A+) on this part, you are expected to get at least 10 stickers. The number of stickers your receive will serve the basis for your participation grade, such as More than 10 stickers A + 9 -10 stickers A 7 - 8 stickers A - 5 - 6 stickers B + 3 - 4 stickers B 1 – 2 stickers B- 0 sticker C

    30%

    (Group) Case Study Report & Presentation

    You may form a TWO-FOUR person group for studying the case assigned by the instrutor. A set of disucssion questions (DQs) are provided in the Modules section. Nevertheless, you may choose your own way of analyzing the case and organize your arguments in ppt (for oral presentation) and then in word-formated report. The length of the text of your report will be 2500 words or so.

    40%

    Final Exam

    You can expect FOUR (4) short-essay questions in the final exam offered on W15 -- i.e., May 28th, 2024. The format is CLOSED-BOOK exam.

  • Adjustment methods for students
    Adjustment MethodDescription
    A3

    提供學生彈性出席課程方式

    Provide students with flexible ways of attending courses

    B1

    延長作業繳交期限

    Extension of the deadline for submitting assignments

    C2

    書面(口頭)報告取代考試

    Written (oral) reports replace exams

    D1

    由師生雙方議定

    Negotiated by both teachers and students

  • Make-up Class Information
  • Course Schedule
    Week 1See the class schedule on the Modules section.