新聞所學生優先。與黃哲斌合授

這是一門著重實務操作的課程，由第一線新聞工作者現身說法，實際演示數位敘事、產品企劃、社群經營、資料視覺化、影音製作、Podcast製播的Know-How，學期後半，增加工作坊形式，讓同學投入實作，藉由發想、討論、嘗試，學習不同媒材的敘事方法，並發揮自我創意，完成學期作品。

透過國內外實務案例，提供「現實感」與「想像力」，從中尋找創意突破口，最後藉由討論與實作，完成「最小可行性產品（Minimum Viable Product）」，培養數位時代新聞工作者的全方位能力。 附註: 過去八年，天下雜誌獲得兩次金鼎獎最佳財經雜誌、以及兩次金鼎獎數位內容創新獎。

台大新聞所同學優先，其次為外所研究生，若未滿額，再開放給大學部學生選修。

2-5小時

第一週【課程總論】 《天下雜誌數位轉型報告》2023 https://www.cw.com.tw/digital-transformation-report/2023/ 牛津大學路透新聞研究中心《2023 Digital News Report》 https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2023/dnr-executive-summary 第二週 【數位時代記者進化中】 Shaping the future of journalism: insights for the next generation https://www.journalism.co.uk/news/shaping-the-future-of-journalism-insights-for-the-next-generation-/s2/a1083190/ Rise of the news DJs https://www.niemanlab.org/2023/12/rise-of-the-news-djs/ Investigative reporting will experiment with new forms https://www.niemanlab.org/2023/12/investigative-reporting-will-experiment-with-new-forms/ 第三週 【媒體創意加速器】 News organizations will support product leadership https://www.niemanlab.org/2023/12/news-organizations-will-support-product-leadership/ The News Movement launches in London with mission to ‘really understand’ Gen Z https://pressgazette.co.uk/publishers/digital-journalism/the-news-movement-kamal-ahmed/ The News Movement: creating a social-first outlet with a firm focus on young audiences https://reutersinstitute.politics.ox.ac.uk/news/news-movement-creating-social-first-outlet-firm-focus-young-audiences With a focus on millions of young followers, Will Media is changing journalism in Italy https://reutersinstitute.politics.ox.ac.uk/news/focus-millions-young-followers-will-media-changing-journalism-italy 第四週【數位敘事】 一個記者的觀點：如何透過數據了解這個世界？ https://medium.com/cw-graphics/一個記者的觀點-如何透過數據了解這個世界-wids-taipei-2022-b39d7a3b1062 天下數位敘事組兔年大回顧 https://medium.com/cw-graphics/天下數位敘事組兔年大回顧-ㄧ-e11e081b407e 第五週【影音產製】 影音是媒體救星？《泛科學》中二卻大膽的甘苦轉型路 https://opinion.cw.com.tw/blog/profile/51/article/13498 Journalists will go on camera for social video https://www.niemanlab.org/2023/12/journalists-will-go-on-camera-for-social-video/ Why Sky News, unlike the BBC, is embracing TikTok and Snapchat https://pressgazette.co.uk/news/sky-news-tiktok-snapchat-dumb-down/ 第六週【垂直內容】 Content Marketing Hierarchy: Be Niche With Vertical Content https://www.clearvoice.com/resources/being-niche-with-vertical-content/ Politico is being sold for more than $1 billion; here are some of the smart moves it made to get there https://www.niemanlab.org/2021/08/politico-is-being-sold-for-more-than-1-billion-here-are-some-of-the-smart-moves-it-made-to-get-there/ How The New Yorker plans to double its paid circulation to 2 million https://digiday.com/media/new-yorker-plans-double-paid-circulation-2-million/ 第七週【UGC頻道】 User-centric editorial models embrace empathy and scale https://www.niemanlab.org/2023/12/user-centric-editorial-models-embrace-empathy-and-scale/ With writing by academics and underwriting from universities, The Conversation finds its place https://www.niemanlab.org/2015/09/with-writing-by-academics-and-underwriting-from-universities-the-conversation-finds-its-place/ The Conversation: A New Kind of Online News Site https://hewlett.org/the-conversation-a-new-kind-of-online-news-site/ 第八週【社群經營】 社群媒體不社交了！臉書20年，社群媒體進入什麼樣的新時代？ https://www.cw.com.tw/article/5129271 Predictions for journalism 2024: social media platforms and strategies https://www.journalism.co.uk/news/predictions-for-journalism-2024-social-media-and-young-audiences/s2/a1097494/ Pew: Many teens use social media "almost constantly" https://www.axios.com/2023/12/11/social-media-teens-pew-tiktok-youtube-instagram-facebook-bereal-snapchat Channels change the publishing game on WhatsApp https://www.niemanlab.org/2023/12/channels-change-the-publishing-game-on-whatsapp/ 第九週【市場分析與產品企劃】 Publishers wake up to serving younger audiences https://www.niemanlab.org/2023/12/publishers-wake-up-to-serving-younger-audiences/ Tips from the 'Guardian' on live-blogging and covering breaking news on Ukraine https://reutersinstitute.politics.ox.ac.uk/news/tips-guardian-live-blogging-and-covering-breaking-news-ukraine Is the Media Prepared for an Extinction-Level Event? https://www.newyorker.com/news/the-weekend-essay/is-the-media-prepared-for-an-extinction-level-event 第十一週【Podcast實作】 「聽經濟」崛起：台灣Podcast聽眾調查報告 https://www.thenewslens.com/article/188417 Podcasting goes bionic https://www.niemanlab.org/2023/12/podcasting-goes-bionic/ How podcasting became a key medium for delivering news https://www.podpod.com/article/1810412/podcasting-became-key-medium-delivering-news Why Podcasts Have Become a Source for Reliable News Coverage https://www.adweek.com/partner-articles/why-podcasts-have-become-a-source-for-reliable-news-coverage/ 第十二週【短影音實作】 Publishers’ short video strategy is put to the test https://www.niemanlab.org/2023/12/publishers-short-video-strategy-is-put-to-the-test/ How to go viral on TikTok (and elsewhere) and keep young audiences informed https://reutersinstitute.politics.ox.ac.uk/news/how-go-viral-tiktok-and-elsewhere-and-keep-young-audiences-informed How publishers are learning to create and distribute news on TikTok https://reutersinstitute.politics.ox.ac.uk/how-publishers-are-learning-create-and-distribute-news-tiktok 第十三週【資訊圖表實作】 「日經」復刻「紐時」8年前的3D圖表 他們做了什麼改變？ https://academy.cna.com.tw/NewsWorldCont/Index/20230829a001 What’s Going On in This Graph? | Feb. 14, 2024（以「禮物文章」功能分享，非訂戶也可讀） https://www.nytimes.com/2024/02/08/learning/whats-going-on-in-this-graph-feb-14-2024.html?unlocked_article_code=1.U00.rdQz.v5_OmNiOp-PQ&smid=url-share 《紐約時報》2023: The Year in Visual Stories and Graphics.（2023年代表性做作品） https://www.nytimes.com/interactive/2023/us/2023-year-in-graphics.html 第十四週【人工智慧與新聞業未來】 記者筆記：跟 ChatGPT 協作資料新聞的經驗... 很棒！ https://www.readr.tw/post/2940 The robots will make us more human https://www.niemanlab.org/2023/12/the-robots-will-make-us-more-human/ Visuals get a boost from AI-powered tools https://www.niemanlab.org/2023/12/visuals-get-a-boost-from-ai-powered-tools/

待補