Serial Number
71879
Course Number
IB7018
Course Identifier
724 M0460
- Class 01
- 3 Credits
Compulsory
GRADUATE INSTITUTE OF INTERNATIONAL BUSINESS
GRADUATE INSTITUTE OF INTERNATIONAL BUSINESS
Compulsory- Chen, Chun-Chung
- View Courses Offered by Instructor
COLLEGE OF MANAGEMENT DEPARTMENT OF INTERNATIONAL BUSINESS
osimchen@ntu.edu.tw
- 管理學院二館 之 5 樓 515 室
02-33669733
- Mon 2, 3, 4
管二203
Type 2
30 Student Quota
NTU 30
No Specialization Program
- Chinese
- NTU COOL
- Core Capabilities and Curriculum Planning
- Notes
先修科目 : 國際企業管理。國企所碩士班必修。
- Limits on Course Adding / Dropping
- Prerequisite Course Information
Restriction: MA students and beyond and Restriction: within this department (including students taking minor and dual degree program)
NTU Enrollment Status
Enrolled0/30Other Depts0/0Remaining0Registered0- Course DescriptionInternational Business Strategy (IBS) aims to study how multinational enterprises (MNEs) evaluate global business environment, take advantage of country differences, conduct competitive analysis, and formulate strategic actions to gain competitive advantages through worldwide configuration. This course is designed as an integrated learning platform to help students enhance strategic thinking and planning capabilities to capture growing opportunities in the global arenas. (Taught in Mandarin / 中文授課)
- Course Objective1. Guide participants to analyze global, country and industry environment for business organizations; 2. Familiarize participants with international business strategy and entry decisions through case studies; 3. Conduct a research project on a real MNE and practice written and oral communication skills.
- Course RequirementCase Study / Group Assignments MNE Research Project & Presentation Class Discussion and Contribution
- Expected weekly study hours before and/or after class
- Office Hour
Mon 13:20 - 14:20 - Designated Reading待補
- References待補
- Grading
- NTU has not set an upper limit on the percentage of A+ grades.
- NTU uses a letter grade system for assessment. The grade percentage ranges and the single-subject grade conversion table in the NATIONAL TAIWAN UNIVERSITY Regulations Governing Academic Grading are for reference only. Instructors may adjust the percentage ranges according to the grade definitions. For more information, see the Assessment for Learning Section。
- Adjustment methods for students
- Make-up Class Information
- Course Schedule