Serial Number
71879
Course Number
IB7018
Course Identifier
724 M0460
- Class 01
- 3 Credits
Compulsory
GRADUATE INSTITUTE OF INTERNATIONAL BUSINESS
GRADUATE INSTITUTE OF INTERNATIONAL BUSINESS
Compulsory- Chen, Chun-Chung
- View Courses Offered by Instructor
COLLEGE OF MANAGEMENT DEPARTMENT OF INTERNATIONAL BUSINESS
osimchen@ntu.edu.tw
- 管理學院二館 之 5 樓 515 室
02-33669733
- Mon 2, 3, 4
BLDG. 2 COLLEGE OF MANAG 2F Room203 (管二203)
Type 2
30 Student Quota
NTU 30
No Specialization Program
- Chinese
- NTU COOL
- Core Capabilities and Curriculum Planning
- Notes
- Limits on Course Adding / Dropping
- Prerequisite Course Information
Restriction: MA students and beyond and Restriction: within this department (including students taking minor and dual degree program)
NTU Enrollment Status
Loading...- Course DescriptionInternational Business Strategy (IBS) aims to study how multinational enterprises (MNEs) evaluate global business environment, take advantage of country differences, conduct competitive analysis, and formulate strategic actions to gain competitive advantages through worldwide configuration. This course is designed as an integrated learning platform to help students enhance strategic thinking and planning capabilities to capture growing opportunities in the global arenas. (Taught in Mandarin / 中文授課)
- Course Objective1. Guide participants to analyze global, country and industry environment for business organizations; 2. Familiarize participants with international business strategy and entry decisions through case studies; 3. Conduct a research project on a real MNE and practice written and oral communication skills.
- Course RequirementCase Study / Group Assignments MNE Research Project & Presentation Class Discussion and Contribution
- Expected weekly study hours after class
- Office Hour
Mon 13:20 - 14:20 - Designated Reading待補
- References待補
- Grading
25% Group Case Assignments
25% Class Discussion and Contribution
25% MNE Term Project
25% Final Exam
- Adjustment methods for students
- Course Schedule
2/19Week 1 2/19 Introduction and Overview 2/26Week 2 2/26 ID Project Target. No Class Meetings! 3/04Week 3 3/04 Globalization and Impacts 3/11Week 4 3/11 Why Firms Go International 3/18Week 5 3/18 Country and Cultural Differences 3/25Week 6 3/25 Semi-Globalization and MNE Challenges 4/01Week 7 4/01 Spring Break; No Class Meetings! 4/08Week 8 4/08 Government and Industry Competitiveness 4/15Week 9 4/15 Foreign Entry Strategies 4/22Week 10 4/22 MNE Worldwide Configuration 4/29Week 11 4/29 Emerging Market Opportunity 5/06Week 12 5/06 HQ-Subsidiary Relationship 5/13Week 13 5/13 Growth of Emerging Giants 5/20Week 14 5/20 Global Learning & Transformation 5/27Week 15 5/27 Project Presentations and Q&A 6/03Week 16 6/03 Final Exam Week. Project Due!