NTU Course
Overview

Consumer Behavior

Offered in 112-2

  • Serial Number

    78460

  • Course Number

    BA3007

  • Course Identifier

    701 31600

  • No Class

  • 3 Credits

  • Elective

    Branding and Customer Management Program / DEPARTMENT OF BUSINESS ADMINISTRATION

      Elective

    • Branding and Customer Management Program

    • DEPARTMENT OF BUSINESS ADMINISTRATION

  • NAI HWA LIEN
  • Tue 2, 3, 4

  • Please contact the department office for more information

  • Type 2

  • 60 Student Quota

    NTU 60

  • 2 Specialization Programs
  • Chinese
  • NTU COOL
  • Core Capabilities and Curriculum Planning
  • Notes

    需先修行銷管理 此課程納入品牌與顧客經營學分學程。
     需先修行銷管理。教室:管一103。

  • Limits on Course Adding / Dropping
    • Prerequisite Course Information

    • Restriction: juniors and beyond and Restriction: students of the College of Management (including students taking minor and dual degree program)

  • NTU Enrollment Status

    Enrolled
    0/60
    Other Depts
    0/10
    Remaining
    0
    Registered
    0
  • Course Description
    Marketing begins and ends with the consumer, from identifying consumers’ wants and needs to delivering customer satisfaction. Accordingly, we will cover a number of topics and areas that are essential for those seeking to understand and influence consumer behavior. Although theoretical concepts play an important role in this course, the dominant focus of material covered in class will be on its pragmatic implications for marketing practice, and, in particular, the formulation and implementation of marketing strategy.
  • Course Objective
    The primary objective of the course is to provide students with a set of approaches, frameworks, and concepts useful to consider in marketing decision making. This knowledge should help students understand what tactics have an impact on consumers, thereby enhancing one’s ability for making more insightful business decisions.
  • Course Requirement
    Please refer to the course syllabus.
  • Expected weekly study hours before and/or after class
  • Office Hour
    *This office hour requires an appointment
  • Designated Reading
    Solomon, Michael R. (2020), Consumer Behavior: Buying, Having, and Being, 13th Ed. (華泰代理)
  • References
  • Grading
    1. NTU has not set an upper limit on the percentage of A+ grades.
    2. NTU uses a letter grade system for assessment. The grade percentage ranges and the single-subject grade conversion table in the NATIONAL TAIWAN UNIVERSITY Regulations Governing Academic Grading are for reference only. Instructors may adjust the percentage ranges according to the grade definitions. For more information, see the Assessment for Learning Section。
  • Adjustment methods for students
    Adjustment MethodDescription
    B6

    學生與授課老師協議改以其他形式呈現

    Mutual agreement to present in other ways between students and instructors

    D1

    由師生雙方議定

    Negotiated by both teachers and students

  • Make-up Class Information
  • Course Schedule