上課時間：5/12至5/21週二和週四第678節；選修本課程的同學，須參加公開演講1.5小時，以及演講後討論2.5小時，相關細節將於課堂上宣布。 This block-course introduces students to the theories and methods of studying political communication and media in East Asian societies (specifically in Japanese, Korean, and Chinese-speaking contexts). The focus is on practical, empirical skills: the course will walk students through four thematic blocks, each expanding their analytical toolbox. The module begins with an overview of media studies and communication studies questions before introducing discourse and framing analysis methodologies (session 1). It then turns to visual communication, providing students with the conceptual and practical tools for studying political images, e.g. magazine covers or short videos (session 2). Students will then learn how to explore communicative and mediated interactions in space, for instance during high-profile mass events like world expositions and Olympic games (session 3). Expanding the toolbox further, the course then explores the politics of digital communication, asking what research methods can help us make sense of the complex interactions that take place on social media platforms but also in media formats such as video games (session 4). This course consists of four lecture and discussion segments (150 minutes each) plus one public lecture. ‧ Session 1: How to Analyse Political Language: Frames, Discourses, and the Politics of Truth Readings: Schneider 2025, chapters 3 & 4 ‧ Session 2: Visual Political Communication: ‘Seeing’ the Political Image Readings: Schneider 2025, chapters 5 & 6 ‧ Session 3: Studying the Politics of Space and Mass Events Readings: Schneider 2025, chapter 7 ‧ Session 4: Digital Discourse and the Interactive Media Object Readings: Schneider 2025, chapters 8 and 9. ‧ Public Lecture: The Politics of Digital Asia Recommended reading: Schneider 2025, chapter 10.

Students will learn the basic skills for conducting media and communication analyses, in the context of East Asian politics. No previous experience is required. By the end of this course students will have acquires the necessary conceptual tools and work steps for engaging in their own empirical case studies.

Participants will complete a one-page written report (ca. 1000 words), based on an original empirical analysis (100% of final grade). The grade will be based on three components (1/3 of the grade each): ‧ Topic, question, result: how relevant is the case, how suitable are the materials, and does the research question target a suitable scope for this short analysis? ‧ Analysis and argument: how sophisticated is the empirical analysis, how compelling are the findings, and is the submission able to link the study back to the topic’s general relevance? ‧ Presentation: is the page structured effectively, does the submission strike a useful balance between text and visual aids, and is the language clear and correct?

一、 指定閱讀(請詳述每次指定閱讀) Required readings of each lecture The course will use the following open-access textbook (see assigned chapters above). ‧ Schneider, Florian (2025), Studying Political Communication and Media in East Asia: A Playful Textbook. Amsterdam: Amsterdam University Press. https://www.aup.nl/en/book/9789048564460/studying-political-communication-and-media-in-east-asia. Each session will also prompt participants to discuss a particular case. Additional case study materials in preparation of these discussions will be shared with participants closer to the date. 二、 延伸閱讀(請詳述每次延伸閱讀) Extension readings of each lecture Session/ Lecture 1： ‧ Chu, Rong-Xuan & Huang, Chih-Tung (2021), ‘The day after the apology: A critical discourse analysis of President Tsai’s national apology to Taiwan’s indigenous peoples’. Discourse Studies, 23(1), 84–101. ‧ Gutting, Gary (2005), Foucault: A very short introduction. Oxford University Press. ‧ Sandby-Thomas, Peter (2014), ‘“Stability overwhelms everything”: Analysing the legitimation effect of the stability discourse since 1989’. In: Cao, Qing, Hailong Tian, & Paul Chilton (Eds.), Discourse, politics, and media in contemporary China. John Benjamins (pp.47–76). https://library.oapen.org/handle/20.500.12657/44066. ‧ Song, Jay, & Ohashi, Jun (2020), ‘The nation over gender and class: Media framing of comfort women in South Korea and Japan’. European Journal of Korean Studies, 20(1), 159–184. ‧ Yu, Yating (2019), ‘Media representations of “leftover women” in China: A corpus-assisted critical discourse analysis’. Gender & Language, 13(3), 369–395. Session/ Lecture 2： ‧ Barthes, Roland (1977), ‘Rhetoric of the Image’. In: Heath, Stephen (Ed.): Roland Barthes - Image, Music, Text, (11th ed.). Fontana Press (pp.32–51). ‧ Callahan, William A. (2020), Sensible Politics: Visualizing International Relations. Oxford University Press. ‧ Kim, Jaecheol (2019), ‘Biocalyptic imaginations in Japanese and Korean films: Undead nation-states in I Am a Hero and Train to Busan’. Inter-Asia Cultural Studies, 20(3), 437–451. ‧ Kirkegaard, Idia ( 2021) ‘Play it again, Hideaki: Using the Cel Bank in Neon Genesis Evangelion’. In: Santiago Iglesias, Jose A. & Ana Soler-Baena (Eds.) (2021), Anime studies: Media-specific approaches to Neon Genesis Evangelion. Stockholm University Press (pp. 49–83). https://library.oapen.org/handle/20.500.12657/52521. ‧ Schneider, Florian & Hwang, Yih-Jye (2014), ‘“China’s Road to Revival: “Writing” the PRC’s struggles for modernization’. In: Cao, Qing, Hailong Tian, & Paul Chilton (Eds.), Discourse, politics, and media in contemporary China. John Benjamins (pp.145–170). https://library.oapen.org/handle/20.500.12657/44066. Session/ Lecture 3： ‧ Harvey, David (2006), ‘Space as a key word’. In: Spaces of global capitalism: Towards a theory of uneven geographical development. Verso (pp.117–148). ‧ Lam-Knott, Sonia (2020), ‘Reclaiming urban narratives: spatial politics and storytelling amongst Hong Kong youths’. Space & Polity, 24(1), 93–110. https://doi.org/10.1080/13562576.2019.1670052 ‧ Morris, Carwyn (2022), ‘Spatial governance in Beijing: Informality, illegality and the displacement of the “low-end population”’. The China Quarterly, 251, 822–842. ‧ Schneider, Florian (2019), Staging China: The Politics of Mass Spectacle. Leiden University Press. https://library.oapen.org/handle/20.500.12657/22493 ‧ Sneep, Deirdre (2019), Cell phone city: Reinventing Tokyo’s urban space for social use. Asiascape: Digital Asia, 6(3), 212–236. Session/ Lecture 4 ： ‧ Hargittai, Eszter (2007), ‘The social, political, economic, and cultural dimensions of search engines: An introduction’. Journal of Computer-Mediated Communication, 12, 769–777. ‧ Hou, Jiaxi (2022), ‘To exaggerate data at all costs: Data-driven fan culture, platforms, and the remaking of the new poor in China’. Asiascape: Digital Asia, 9(3), 273–301. ‧ Muhleder, Peter & Roth, Martin (2021), ‘Playing Out of Bounds? Cross-Platform Community Practice in and Beyond Dark Souls’. In Roth, Martin, Yoshida, Hiroshi, & Picard, Martin (Eds.), Japan’s Contemporary Media Culture between Local and Global: Content, Practice and Theory. CrossAsia (pp. 315–334). https://hasp.ub.uni-heidelberg.de/catalog/book/971 ‧ Suan, Stevie (2021), ‘Performing Virtual YouTubers: Acting Across Borders in the Platform Society’. In Roth, Martin, Yoshida, Hiroshi, & Picard, Martin (Eds.), Japan’s Contemporary Media Culture between Local and Global: Content, Practice and Theory. CrossAsia (pp. 187–223). https://hasp.ub.uni-heidelberg.de/catalog/book/971 ‧ Yang, Kenneth & Kang, Yowei (2021), ‘Livestreaming influencers, influence types, and political participation: A case study of Taiwan’s 2020 presidential election’. Asiascape: Digital Asia, 8(1–2), 92–118. Session/ Lecture 5： ‧ Keane, Michael, & Su, Guanhua (2019), ‘When push comes to nudge: A Chinese digital civilisation in-the-making’. Media International Australia, 173(1), 3–16. ‧ Kitchin, Rob (2017), ‘Thinking critically about and researching algorithms’. Information, Communication & Society, 20(1), 14–29. ‧ Kranzberg, Melvin (1986), ‘Technology and history: “Kranzberg’s laws”’. Technology and Culture, 27(3), 544–560. ‧ Schneider, Florian & Yu, Haiqing (2025), ‘AI Imaginaries in Asia’. Asiascape: Digital Asia, 12(1–3), 7–22. https://doi.org/10.1163/22142312-bja10066. ‧ Thornton, Mariah (2025), ‘Resisting disinformation: theorising whole-of-society and sociotechnical resistance’. European Journal of International Relations, online first. https://journals.sagepub.com/doi/10.1177/13540661251382639.